Are you….  

  • An expert, consultant, coach, speaker, business owner or thought leader in your field? Know you need to create more content and IP but can’t seem to find the time?  
  • Wishing you could just go offline and hide for a couple of hours each month to get focussed but just can’t seem to get around to organising it?  
  • Struggling to create content quickly because you fear it’s not good enough and find yourself procrastinating over it?  
  • Tired of feeling guilty that you're not creating enough content and keep telling yourself you'll get to it or have mad rushes at the last minute?

The ability to generate not just content, but meaningful content that is clear, has cut-through and connection with your audience is the future of marketing and business growth. Your ideas and content are the assets you need to build to create a thriving infopreneur practice.  

If you need a PASS (a Plan, Accountability, Space and Support) so you can just get it done, you're coming to the right place!   

Attend this 2-hour monthly intensive content creation session where you undertake 2x1 hour blocks of time to complete 10 pieces of original content that can easily be repurposed into multiple platforms. 

That's 120 pieces of original content per year!  


This program is ideal for you if you:  

  • Are ready to get in and do the work
  • Need bum glue to make yourself get focussed and sit down to create each month.
  • Have some content created already such a blog, workshops or a book etc, you now just need to create a lot more and need to remove all distractions! 
  • Have some ideas but not sure if they're good enough or have no clue where to begin
  • Are ready to stop worrying that you haven't created enough content and feel the relief that you have time blocked in your calendar each month to do it.
  • Have attended a Content Creation Bootcamp and now want to keep the momentum going!

This program is not ideal if you: • Want someone else to do it for you • Aren't prepared to say no to clients and block 2 hours time in your calendar each month to prioritise and invest in you and your practice. 

The content you create may be used for: 

Social Media



Your next book



How it works: 

  • Each month will have 2 x 5 x 10 minute pomodoro sessions. The final 10 mins of the first 5 sessions is used for a 10 minute break before beginning the next 5 pomodoro sessions. 
  • Ask as many questions as you need to, we're here to help
  • A scoreboard will be kept for each session to help you to stay on track
  • Refer to Content Club Facebook Group Events for schedule and zoom links

The session is delivered via Zoom on the the second Friday of the month.

Content Club will run at 9.00am in three time zones, so you can choose the session that best suits you:

9.00am - 11.00am Australia Australian Eastern Standard Time*

9.00am - 11.00am UK Greenwich Mean Time*

9.00am - 11.00am USA Eastern Standard Time*

*we adjust times for daylight savings as necessary.

Upcoming dates for 2020 are:

  • Thursday 9th April
  • Friday 8th May
  • Friday 12th June
  • Friday 10th July
  • Friday 14th August
  • Friday 11th September
  • Friday 9th October
  • Friday 13th November
  • Friday 11th December

2021 Dates are: 

  • Friday 8th January
  • Friday 12th February

What the Content Content Club includes:  

  • 2-hour monthly virtual workshop hosted live by Jane with materials, coaching, feedback, accountability for your content creation (valued at $2000)  
  • Measurement of your Influencer Marketing Score when you get started to identify your marketing and lead generation gaps for growth (valued at $80)  
  • Content Club Facebook group connecting you with the diverse community of generous Content Creators. Ask questions, get feedback and share insights and join the challenges! (valued at $1000)  
  • Content Marketing Planner placing your content on over 40 platforms (valued at $500)  
  • 30 min Content Club Coaching session to help you identify the most commercial IP for you to unpack and plan your content for your year ahead (valued at $1000)
  • A pre-ordered copy of Jane's “Catalyst Content" and "Expert to Influencer" books (valued at $60)  
  • Lifetime Access to the "Catalyst Content" Online Curriculum (valued at $1000)
  • Lifetime Access to the Expert to Influencer Community for you and your Business Manager, where you connect with the Alumni of experts using the methodology, Facebook Lives every Monday and interviews with experts, connect with E2I Practitioners who can help you if you get stuck (valued at $1000)
  • Lifetime Access to the Expert to Influencer Online Curriculum (valued at $1000) 
  • Bonus Access to "Connect" Online course (valued at $500)
  • Book planning, publishing and marketing checklists (valued at $1000) 
  • VIP rates to attend Live Content Creation Bootcamps Virtual and Live across Australia and New Zealand

Total Value over: $10,000

Upfront Annual Investment AU$1977+GST
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Frequently asked questions

  • What if I can't make one of the dates?

It's up to you to manage your schedule and this is an investment in your practice once per month so I highly recommend you get all the dates in your calendar immediately. If you cannot make the dates allocated it's up to you to block the time elsewhere in that month. You will be held accountable to complete your 10 pieces of content that month still be asked to submit your numbers, so you'll need to find 2 hours somewhere else in your month. It's much easier to do it live whilst you have a PASS (Plan, Accountability, Support and Space) though!

  • What if I don't know what content to create in those 2 hours, I'm not sure I have enough ideas?

If you haven't attended one of Jane's Content Creation Bootcamps you will undertake the pre-work in the Catalyst Content Curriculum where she teaches the process of unpacking your IP using the pomodoro technique. If you have done the curriculum and are still unsure you can book in for your annual 30 minute discussion with Jane to help you plan what you need to unpack for the year ahead. We find once most people get underway on their first few ideas and they just start flowing!

  • What if I want to cancel my membership?

Content Club is a 12-month minimum membership. This is because the club is not only a monthly session, but a community and learning environment full of value for you and your practice.

Of course we would hate to see you go, however, we would also hate to see you not get the value from the program too so you can leave after 12 months. If you are experiencing hardship, or you feel you're not getting value from the program, you are welcome to reach out and we will do our best to help you.

  • What if I have questions or am stuck whilst on the call? I'm not sure if my content is good enough to go to market.

Jane will go on live with you so you can ask any questions, gain feedback and if you're stuck you'll simply be able to message her and she'll answer your question. Equally you can listen to others' questions if you wish or you will be able to mute everyone and just stay focused on completing. You will also have the ability to ask questions outside of the 2 hours in the Facebook Group of course.

Your Facilitator:

Jane Anderson is a Leadership and Communication expert

With over 20 years’ experience in she has worked with over 50,000 people on building more trust and influence in their businesses and brands.  

Her clients include Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy. She is on faculty in Thought Leaders Business School, mentoring some of Australia’s leading experts in their field. 

Jane’s blog was recently voted in the top 10 branding blogs in Australia and in the top 3 branding gurus globally. 

She is the host of the iTunes podcast "The Jane Anderson Brand You Show" and has been featured in Business Insider, Sky Business, Sydney Morning Herald and The Age.  

Jane has been nominated thrice for the Telstra Business Women’s Awards, and the author of five books including her latest “EXPERT to INFLUENCER: 12 Key Skills to Attract New Clients, Increase Sales and Leverage your Personal Brand to Become an Industry Leader.”  

What some have said:  

David Staughton

"Jane’s AWESOME Course was just the boost I needed to work hard and organise my content in a structured way. The disciplined production sessions got the work done as promised."


David Staughton Award winning Keynote Speaker and Small Business Consultant  

Emma Mcqueen

" Jane has this amazing ability to meet you where you are at. She doesn’t make you feel silly for the questions that you are asking, she doesn’t make you feel bad for the work that you are doing, she just meets you where you are and gives you the permission to just keep doing what you need to be doing.  

A judgement free zone and a knack for patience, this woman is a force to be reckoned with (and that’s coming from me!).. Being a Go getter myself, I feel like Jane and I are a match made in heaven (not to get too soppy or anything) and I know that we will continue to work together over the coming years. When you meet “your people” you just know. And I just know.  

Thank you Jane for making this journey so much less lonely than it could have been."  


Emma McQueen  

Executive Coach & Leadership Expert

Kellie Tomney

"Extremely valuable to get by content developed into a powerful structure and ready for the year ahead. Jane’s drive for efficiency, space to dedicate and expertise on hand has been brilliant." 


Kellie Tomney Leadership + Career Mentor/Coach | Speaker | Facilitator ► FUTUREPROOFING ORGANISATIONS, LEADERSHIP + CAREERS

Renee Giarrusso

"Amazing 2 days! Loved every minute of it. Jane was amazing and the group dynamics, content and productivity exceeded my expectations."  


Renee Giarrusso  

Accelerating LIMITLESS Leaders TM, Teams & Organisations -Speaker 

Amanda Stevens

"It has been amazing to have just 2 days of discipline and of focus and the time and space to sit and really create content. Jane teaches an amazing blueprint and an amazing process for getting your ideas out of your head and onto paper.  

Before coming to this weekend I had lots of ideas floating around for my new book but I didn't have any structure and it was very frustrating. What I feel like I've got now is around about 50 pieces of content that are going to form the chapters in the book. So I feel like I'm well on my way in just two days of having a structure for a new book. So its been very, very helpful and very worthwhile and I've got a lot out of it. Thanks, Jane."

Amanda Stevens  

Consumer Futurist Expert

Samantha Leith

"Amazing! It was incredibly valuable to take the time to have the space to create the backbone of my content for 12 months. I surely would never have gotten it done by myself."  

Samantha Leith  

Motivational Speaker | Transformation | Personal & Business Growth | Coach & Expert

Jessica Ritchie

"Thank you Jane for creating a space where we can come and create content for the next 52 weeks! What a feeling to come away with that!!"  

Jessica Ritchie 

Marketing & Communications Expert  

Sally Foley Lewis

"Productivity Hack!! Putting yourself in a room with like-minded people and follow a structured and well supported process to get your brilliance out of your head down on the page is a no-brainer! 

Jane Anderson’s Content Creation Bootcamp is 2 days to 52 pieces of IP. I already booked for her next Content Creation Bootcamp before I finished the one I was attending."  

Sally Foley-Lewis  

Productive Leadership Expert

Pia Crawley

"The best things I got out of the workshop were:  

  • The time to develop ideas and content. 
  • The techniques to document pink sheets and transcribe them
  • Support to develop models and the rationale for including all content elements. 
  • Fantastic people to share their ideas and knowledge."  


Pia Crawley Process improvement, process design, leadership and coaching, strategic planning, customer centric design

Corinne Butler

"The best things I got out of the 2 days were the thinking time to plan my content for the next 12 months and relief to have achieved it." Corinne Butler Advisory Board Chair | Consulting HR Specialist | Non-Executive Director | Business Mentor

Stacey Ashley

"I kickstarted my ideas on a number of models I need to create to add structure & validity to my thinking. Having a container of space to think & create is always useful and allowed me to work with intensity. I validated the priority I need to place on getting support for myself, as I am rarely in my zone of genius. I also feel like I might be a little closer to finding my tribe. I enjoyed experiencing the delivery online as I'm exploring options for some of my own programs. As a face-to-face learner it was a valuable learning experience." Stacey Ashley High Performance Leadership Coach for Leaders & Teams & Coach Training | Coaching Culture | Leadership Coach | Executive Coach | Change Coach  

Leonie McCArthy

"Just breaking the back of it, the focus and time set aside to do the work was fantastic."  


Leonie McCarthy  

Retail Project Specialist | Systems Delivery | Business process | Training & Mentoring  


Shelley Flett

"The best things I got out of this workshop were the focus and productivity of the session. I'm time poor and this is exactly how I like to work." Shelley Flett Coaching & tr&ining business leaders to improve staff performance and engagement  

Julia Steel

"The best thing I got out of this workshop was the dedicated time to focus on IP." Julia Steel Finding Your Power in Powerless Moments | Transformation & Ch&nge| Speaker | Author | Facilitator | Coach  

Cathy de Jongh

"I found the Content Creation Bootcamp was an invaluable 48 hours. Carving out the time to dedicate to content creation is always difficult, but Jane made it really easy for us to be super focused and to get the work done. I had such a sense of accomplishment at the end of the two days! A great way to start 2020.  

The whole two days were peppered with Jane sharing her knowledge and expertise with us, which I really appreciated.  

Doing the course virtually, from the comfort of my own home, meant that I had all my reference material on hand. Jane was fantastic at keeping our energy up for the whole two days. I really enjoyed the camaraderie with the other participants and hearing about their thought leadership.  

Would definitely be keen to do another one."  

Cathy de Jongh  

People Strategist ~ Workforce Whiz ~ Guide on the Side ~ Mentor • Facilitator • Speaker  

Marita Ryan

"Fantastic 2 days – can’t believe I managed to get so much content created – thank you!!!  

Your knowledge, skills and generosity is inspirational."  


Marita Ryan  

Coach | Mentor | Facilitator | Recruitment expert in the not for profit sector  

Jean Adams

"Fabulous 2 days. Thanks Jane for creating the space for me to write 54 Pink Sheets in 2 days. Amazed at how much I can achieve.  

Pomodoro technique is excellent. Great to have the energy and shared thinking of the group."  

Jean Adams  

Empowerment Coach | Life Transition Expert  

Jessica Schubert

"The workshop will change my business not only with the amount of content and IP created but also with the new skills of Pink Sheets and rev-ing learned. Thank you!"  

  Jessica Schubert  

Executive Coach | Intactteams Coach | Leadership Facilitator  

Josephine Palermo

"This was so valuable! Thanks so much, I created 51 pieces of IP which will be the foundation of my consultancy start up. If you decide to come to Melbourne please let me know."  

  Josephine Palermo

Co-Working Expert

Djana O'Brien

"This bootcamp was essential to unlocking our social media inspiration. Before the 2 days our entire advisory IP was in the minds of 2 or 3 people. I’m eager to share the outcome of the bootcamp with my peers when I return. I’m stoked to leave with 12 months of IP on paper. Thank you Jane, we will certainly be continuing Expert to Influencer." 

Djana O’Brien 

Executive Director & Project Management Expert  

Erika Entz

"Thank you for creating this fantastic workshop and sharing your knowledge. I always struggled to create my own IP yet have so much expertise and knowledge to share. 

In only 2 days you have transformed me to a more confident person. I have created so much content and now hungry for more. Thank you!" 

Erika Entz  

Customer Success Expert


Upfront Annual Investment AU$1977+GST
Click for currency conversion